Daughtry Gives Theory a Shout Out

After poking Ed over at RCA with a sharp stick, we were able to ask Daughtry to give a shout out to Theory on his blog. There are several positive comments (and none negative!) about Theory from Daughtry fans. Take a gander here.

www.daughtryofficial.com receives over 75k unique visits a week with 300,000 page views and the blog has an INCREDIBLY active user-base.

This Week in the E-Team

Teamers have been posting all current Roadrunner news/content/tour updates on all of the best and most frequented social networking websites and message boards as per usual.

Some of the featured tasks included:

The 3 Inches of Blood Fan Club:

Fan club info was posted on all applicable sites. Targeted groups included genres such as heavy metal, nu-metal, thrash, power metal, hardcore, metalcore, black metal and even screamo. Posts on messageboards with topics such as epic fantasy, battle/war, fantasy video games.

Targeted bands included:
* Iron Maiden * Dokken* Black Sabbath * Pantera* Demons & Wizards * Iced Earth* Dragonforce * Thin Lizzy * Dream Evil * Judas Priest* Manowar * Primal Fear* Children of Bodom * King Diamond * Dio* Megadeth * Mercyful Fate * Sonata Arctica

Social Networking groups that were targeted included:
- Myspaces: Headbangers Unite!, METAL ARMY, The POWER METAL KINGDOM, United States of Death Metal, Industrial/ Music
- A Facebook Event was Created
- Certain Imeem groups such as "3 Inches of Blood Fans", "3 Inches of Blood Video Playlist", "Premonition of Pain"
- On the Battle of the Bands site
- On Sodahead.com
- Info was posted on Youtube Videos for bands such as the ones above.

Opeth

- An Opeth Task was sent out to promote the track "The Lotus Eater" as well as the video for "Porcelain Heart"
- They were told to into all of the best groups, onto messageboards, chatrooms, on fansites, post bulletins, blog it up & get it out everywhere.

Targeted bands included:

* Dream Theater( they were told to hit up DT fans because of the upcoming Progressive Nation Tour as well as the series of clips from their chat here in the NYC office)
* Katatonia * Bloodbath * Pain of Salvation* Nevermore * Dark Tranquility* My Dying Bride* In Flames* Soilwork * Porcupine Tree * Symphony X * Tool * Ayreon * Evergrey * Kamelot * The Mars Volta * Voivod * Metallica


Theory of a Deadman

Teamers have been kicking as at spreading the word on the upcoming members of Theory of a Deadman's upcoming AOL Instant Messenger appearances

Target Band Groups/ Fans of Bands Like:

* Nickelback* Shinedown* Crossfade* Saliva* Fuel* Hinder* Breaking Benjamin* Three Days Grace* Staind* Papa Roach* 3 Doors Down* Creed* Puddle of Mud* Seether* Good Charlotte* Stone Sour* Finger Eleven* Chevelle

In Addition:

- Any teamers in or around the NYC area have been spreading the word on The Parlor Mob's residency at The Annex.

- Upcoming Tasks Include: Airbourne Video, The Wombats, Upcoming Dresden Dolls release.

Theory AIM Chats

If you're a living breathing member of modern society chances are you've got an AIM screename. If not, go make one. Happen to also be a fan of Theory of a Deadman? WELP - today's your lucky day. The guys from Theory have decided to jump on the AIM bandwagon to give you, their loving and adoring fans, the chance to chat with them. Here's their screenames:

• Tyler Connolly - TylerCfromTheory


• Dean Back - DeanBfromTheory


• David Brenner - DavidBfromTheory

They will be signing on starting SUNDAY 4/27 FROM 1PM to 2PM (CST on 4/27, EST every following sunday).
The chance to converse with the men of Theory ends SUNDAY 5/19.

So, starting this sunday, get online and chat your ass off with Theory of a Deadman!

Xbox Live Updates

Theory of a Deadman and Opeth have both been submitted for Xbox Live's Artist of the Month program, which reaches millions of gamers via the Xbox Live service.

As well, Airbourne and The Parlor Mob were submitted for the new emerging artists program, which is similar to the Artist of the Month program, but for developing artists. Airbourne has been accepted for June and we're working on the particulars!

MLB.com Updates

There is a league-wide initiative to celebrate the 100th anniversary of "Take Me Out to the Ball Game." Soliciting artists to record their own version to video to place at www.mlb.com/babyruth. Also looking to cut together a line each from a few artists in one video for display on stadium Jumbotrons. Ends June 30th. Some current participants include Jimmy Buffet, Train, REO Speedwagon.

Their in-studio recording program is scheduling 2 big acts a month now. Also launching a similar Hot Prospects section at www.mlb.com/entertainment to focus on breaking bands. Doing 2 per month, more with label underwriting. Am looking to include The Parlor Mob, Theory, and Airbourne if possible.

New, quick program for MLB.com Highlights. Will combine music with highlight reels on site, which are also syndicated to and often picked up by television. Would require a very short form promotional license. Am positing TPM up front for this one as well as other on-going acts. This can be a rolling promo between us.

Theory of a Deadman's "Got It Made" on the JVC Mobile Website

Sent by Elias:

Theory of a Deadman's "Got It Made" will be featured on JVC Mobile's web site starting on 4/15 at www.mobile.jvc.com.

On their homepage the song will come up instantly. It will be the only song played on the homepage for the next 12 months. They chose the song because of the lyrical lean, the fact that it rocks and it's a good fit for their mobile push.

The band name, song title and album title will be on the player and a launch button featuring the artwork and a link to their website will be in place.

Theory - Airbourne Take NEW! By Storm

As we noted earlier in the month, Theory of a Deadman and Airbourne were both accepted into the ClearChannel NEW! program for March and were noted as "Artists to Watch." The program supports radio stations and their web campaigns with rich media and marketing.

I am pleased to report that Theory of a Deadman's "So Happy" is the #2 rock song this month so far, with labelmates Airbourne rounding out the top 10 at #10.

Top 10 Marketing Hits 3/14

Brought to you by Suzi Akyuz.

TOP 10 MARKETING HITS

Week Ending March 14th, 2008

10. Dream Theater will appear on the cover of the summer issue of Limelight Magazine for their "New York Bands" special.

9. 3 Inches Of Blood's video for "Trial of Champions" is one of the featured videos on MySpace's A Place for Metal this week.

8. Theory of a Deadman shot their first video from Scars & Souvenirs, "So Happy," in Vancouver last week as label mates, Airbourne took over the streets of Los Angeles and shot their second video from their debut, for "Runnin' Wild" that features a cameo appearance by the legendary Lemmy of Motorhead. Both videos will be available mid-March.

7. Megadeth's Dave Mustaine will play with Dave Navarro for an upcoming episode of Dave Navarro's TV show on Mania TV. The footage will also be used for the second season's opening credits.

6. Revolver is running a Cavalera Conspiracy guitar giveaway contest in their April issue, on sale 3/25, with a coinciding online component. Winner receives an autographed ESP guitar signed by the legendary Max and Iggor Cavalera.

5. Airbourne secures new licenses with a 2nd track on NASCAR 2009 ("Too Much, Too Young, Too Fast") and Madden NFL 2009 ("Stand Up For Rock n' Roll"), bringing their song placement in games total to FIFTEEN!

4. Dream Theater's Mike Portnoy jams on Motorhead's "Overkill" with Overkill's Bobby Blitz and Anthrax' Frank Bello on FUSE's Talking Metal. Episodes airs tonight, 3/14.

3. DevilDriver is destroying on their first headlining tour which kicked of two weeks ago. The band recently shot a video for "Clouds Over California" with director Nathan Cox (Airbourne, Linkin Park, System Of A Down). It is due in-house at the beginning of April.

2. Airbourne GameStop promotion will run for the entire month of April with a 1:30 clip airing on the chain's Channel M in over 4,000 locations. The link to their interview clip will be circulated soon.

And The # 1 HIT for Roadrunner Records for the week ending March 14th, 2008 is...

1. Roadrunner Records hosts its first ever label showcase at SxSW tomorrow! The showcase is sponsored by Revolver, Guitar World and Heineken and features Airbourne, The Parlor Mob and De Novo Dahl. Editorial coverage will run in May issues (on sale April) in both magazines. Footage of the live show and b-roll content will appear on Guitar World's DVD, which comes with every issue. Footage and coverage will also run on both magazines' websites for a month following the event. In addition, all three bands will be interviewed by Xbox. The interviews will be spliced with performance footage and air on Xbox Live which has over 10 million subscribers. De Novo Dahl is also taking part in a "Game For Fame" appearance where they will challenge Xbox Live subscribers to a game of Rockband over the internet.

Theory of a Deadman: Xbox Live

Started working on the pitch for this and have reached out to my Xbox contacts. More on this soon, but I'd like to get them featured as the Xbox Live Artist of the Month some time after release.

Week of 2/4 Top Ten

10. 3 Inches Of Blood appear on FearNet, Comcast's horror on-demand video channel.

9. TUNE IN TO THE PREMIERE EPISODE OF TALKING METAL.....On Friday, 2/29 at midnight make sure you tune in to FUSE. Interviews we filmed with Killswitch Engage, DevilDriver and Airbourne will all be in the premiere episode of Talking Metal! It will repeat the following Friday @ 12:30am.

8. The artwork for the new Theory of a Deadman album, SCARS & SOUVENIRS, has been posted everywhere online! Check it out here (attached).

7. Airbourne secures new licenses with "Runnin' Wild" to be featured in NASCAR 2009 and "Too Much, Too Young, Too Fast" will be featured in film Lost Boys 2.

6. De Novo Dahl's licensing streak continues with "Shout" being included in the SCI-FI Channel's new commercial for their hot Friday night line-up including Battlestar Galactica, Dr. Who and more. The commercial will run for 13 weeks and the song and band name are prominently chyroned throughout the spot as well. Check out the clash of De Novo and Dr. Who here: http://www.youtube.com/watch?v=mbkdUfiqmZM&eurl
Don't forget to hear "Shout" in the premiere of VH1's new comedy Free Radio - Friday night at 9:30 PM.

5. Cradle Of Filth's Harder Faster Darker: Thornography Deluxe MVI is in stores this week. Check out a remix that guitarist Paul Allender did of "Under Huntress Moon" using the U-Myx program on the MVI (Music Video Interactive) at Cradleoffilth.com just scroll down and click on the U-Myx logo.

4. The legendary Max and Iggor Cavalera spent the week in NYC doing press and promo for the upcoming Cavalera Conspiracy release. While in town they completed a cover shoot and interview for Metal Edge, photoshoots and interviews for features in Revolver, Metal Maniacs, Hails & Horns, Drum! Magazine and Guitar World, visited Sirius' Hard Attack and recorded video content for Headbangers Ball and Hot Topic as well as RR.com.

3. DragonForce "Through The Fire And Flames" single review in Billboard!

"Imagine a band running a power-prog-themed amusement park with speed metal rollercoasters that do loops and hairpin turns at 150 mph."

2. Roadrunner Records, Nickelback, WEA Corp and Warner Chappell presented almost $600,000 in charitable donations to Amnesty International and International Children's Awareness Canada last Friday February 1, the one year anniversary of the start of the charity campaign. The donation was collected from proceeds of the sale of the smash "If Everyone Cared" digital single and video.

And the #1 HIT for Roadrunner Records for the week ending February 8th, 2008 is....

1. ROADRUNNER HAS THE #1 & #2 RECORDS ON THE BILLBOARD HEATSEEKERS CHART WITH AIRBOURNE DEBUTING AT #1 WITH 7,018 SCANNED AND DRAGONFORCE AT #2 WITH 4,446 SCANNED!

Airbourne, Theory and MLB

I have just pitched a video interview and acoustic performance to Major League Baseball for Theory and Airbourne. These would be featured on MLB.com and possibly in stadium jumbotrons. MLB.com gets roughly like 10MM unique visitors a month and is looking for a lot of musical content as we approach the opening of the 2008 season.

Theory of a Deadman "So Happy" MP3

You can now find the Theory single, "So Happy," on the following sites: Facebook, MySpace, Roadrunnerrecords.com, imeem.com, and AOL Music. We are working on getting this out to other sites as we speak and will report again here as they come in.

ARTISTdirect has made the track one of the featured songs on the home page for the next few days and will place it at the top of their alt section this coming Tuesday.

http://www.artistdirect.com/

Theory "So Happy" Added to AOL Radio

AOL Radio has added Theory of a Deadman's "So Happy" to their New Rock First section. Click here to check it out.

Video Adds to Joost This Week

Joost is a client-based (meaning it's an application like Internet Explorer or Outlook) video service offering high-quality streaming. Check out our video adds this week:

Airbourne - Too Much, Too Young, Too Fast
Theory Of A Deadman - No Surprise
Theory Of A Deadman - Santa Monica
Sepultura - Roots Bloody Roots
Obituary - Insane
Spineshank - New Disease
Obituary - The End Complete (Reissue)
Sepultura - Territory
Sepultura - Refuse/Resist
Sepultura - Inner Self (Reissue)

Top 10 Marketing Hits

10. Within Temptation and imeem.com created an artist playlist where the band was interviewed about each of their favorite songs. imeem created an embeddable widget for it here. The list will be featured on the main page of imeem.com starting the 21st.

9. Roadrunner Records proudly launches The Scrap Yard.

http://metalscrapyard.blogspot.com/

The Scrap Yard is our one-stop location to keep track of and comment on our digital and mobile marketing. Check it daily for up-to-the-minute news of what's going on, or subscribe to the RSS feed to have the news come to you right away!

8. Megadeth announces the exciting line-up for this year's Gigantour - In Flames, Children of Bodom, Job for a Cowboy and High On Fire. The tour will run from April to May.

7. The Cavalera Conspiracy completed their video for "Sanctuary" and a photoshoot in Paris, France this week...stay tuned!

6. On the heels of being named the #1 record of 2007 in numerous UK publications (Kerrang!, Rocksound, Daily Record) Biffy Clyro's Puzzle gets nominated for a ShortList Award (the US equivalent of the UK Mercury Prize). Other nominated albums include Against Me!, Fiest, Arcade Fire, MIA and more. The nominees and winners are chosen by critics, industry and artists.

5. Airbourne will be featured in Spin's 'New Noise' segment in the March issue. The band will complete a photoshoot in Adelaide, Australia today.

4. Nickelback's "Rockstar" comes in at #100 on Rolling Stone's '100 Best Songs Of 2007.'

"One of the best, funniest songs on the radio." - Rolling Stone

3. Theory Of A Deadman complete a stellar photoshoot with Eric Estrada in Los Angeles. See attached image!

2. Airbourne's "Stand Up For Rock n' Roll" will be the official theme song of the WWE's Royal Rumble! The event takes place at Madison Square Garden on 1/27 and will air on Pay-Per-View. The band is also recording the theme song for WWE Superstar Ken Kennedy. Joel recently spoke to WWE.com about the new album, upcoming tour, the band's love of wrestling and what's in store for 2008. The interview will run week of 1/14.

And the #1 HIT for Roadrunner Records for the week ending 1/11 is...

1. DragonForce's "Through The Fire And Flames" debuts at #84 on Billboard's Hot 100 chart! DragonForce continue to tear up digital sales with over 32,000 tracks sold this week and over 145,000 since Guitar Hero 3's release. The track is the #1 requested song at Q101 in Chicago and was added to KOMP in Vegas and KHTQ in Spokane.