Xbox Live Updates

Theory of a Deadman and Opeth have both been submitted for Xbox Live's Artist of the Month program, which reaches millions of gamers via the Xbox Live service.

As well, Airbourne and The Parlor Mob were submitted for the new emerging artists program, which is similar to the Artist of the Month program, but for developing artists. Airbourne has been accepted for June and we're working on the particulars!

MLB.com Updates

There is a league-wide initiative to celebrate the 100th anniversary of "Take Me Out to the Ball Game." Soliciting artists to record their own version to video to place at www.mlb.com/babyruth. Also looking to cut together a line each from a few artists in one video for display on stadium Jumbotrons. Ends June 30th. Some current participants include Jimmy Buffet, Train, REO Speedwagon.

Their in-studio recording program is scheduling 2 big acts a month now. Also launching a similar Hot Prospects section at www.mlb.com/entertainment to focus on breaking bands. Doing 2 per month, more with label underwriting. Am looking to include The Parlor Mob, Theory, and Airbourne if possible.

New, quick program for MLB.com Highlights. Will combine music with highlight reels on site, which are also syndicated to and often picked up by television. Would require a very short form promotional license. Am positing TPM up front for this one as well as other on-going acts. This can be a rolling promo between us.

Theory - Airbourne Take NEW! By Storm

As we noted earlier in the month, Theory of a Deadman and Airbourne were both accepted into the ClearChannel NEW! program for March and were noted as "Artists to Watch." The program supports radio stations and their web campaigns with rich media and marketing.

I am pleased to report that Theory of a Deadman's "So Happy" is the #2 rock song this month so far, with labelmates Airbourne rounding out the top 10 at #10.

Top 10 Marketing Hits 3/14

Brought to you by Suzi Akyuz.

TOP 10 MARKETING HITS

Week Ending March 14th, 2008

10. Dream Theater will appear on the cover of the summer issue of Limelight Magazine for their "New York Bands" special.

9. 3 Inches Of Blood's video for "Trial of Champions" is one of the featured videos on MySpace's A Place for Metal this week.

8. Theory of a Deadman shot their first video from Scars & Souvenirs, "So Happy," in Vancouver last week as label mates, Airbourne took over the streets of Los Angeles and shot their second video from their debut, for "Runnin' Wild" that features a cameo appearance by the legendary Lemmy of Motorhead. Both videos will be available mid-March.

7. Megadeth's Dave Mustaine will play with Dave Navarro for an upcoming episode of Dave Navarro's TV show on Mania TV. The footage will also be used for the second season's opening credits.

6. Revolver is running a Cavalera Conspiracy guitar giveaway contest in their April issue, on sale 3/25, with a coinciding online component. Winner receives an autographed ESP guitar signed by the legendary Max and Iggor Cavalera.

5. Airbourne secures new licenses with a 2nd track on NASCAR 2009 ("Too Much, Too Young, Too Fast") and Madden NFL 2009 ("Stand Up For Rock n' Roll"), bringing their song placement in games total to FIFTEEN!

4. Dream Theater's Mike Portnoy jams on Motorhead's "Overkill" with Overkill's Bobby Blitz and Anthrax' Frank Bello on FUSE's Talking Metal. Episodes airs tonight, 3/14.

3. DevilDriver is destroying on their first headlining tour which kicked of two weeks ago. The band recently shot a video for "Clouds Over California" with director Nathan Cox (Airbourne, Linkin Park, System Of A Down). It is due in-house at the beginning of April.

2. Airbourne GameStop promotion will run for the entire month of April with a 1:30 clip airing on the chain's Channel M in over 4,000 locations. The link to their interview clip will be circulated soon.

And The # 1 HIT for Roadrunner Records for the week ending March 14th, 2008 is...

1. Roadrunner Records hosts its first ever label showcase at SxSW tomorrow! The showcase is sponsored by Revolver, Guitar World and Heineken and features Airbourne, The Parlor Mob and De Novo Dahl. Editorial coverage will run in May issues (on sale April) in both magazines. Footage of the live show and b-roll content will appear on Guitar World's DVD, which comes with every issue. Footage and coverage will also run on both magazines' websites for a month following the event. In addition, all three bands will be interviewed by Xbox. The interviews will be spliced with performance footage and air on Xbox Live which has over 10 million subscribers. De Novo Dahl is also taking part in a "Game For Fame" appearance where they will challenge Xbox Live subscribers to a game of Rockband over the internet.

Airbourne On ClearChannel

Airbourne has been added to ClearChannel's NEW! Program for March. This will feature the band on dozens of radio station web sites with a focus on "Too Much, Too Young, Too Fast." The band is also one of 14 "Artists to Watch" this month, getting major focus on the main ClearChannel properties. With each feature there are direct links to purchase the album.

http://www.clearchannelmusic.com/cc-common/new/6/indexrock.html
http://clearchannelmusic.com/cc-common/new/6/indexrock.html
http://clearchannelmusic.com/cc-common/new/6/player.html?art=1466&dartSplitName=local&gateway=exiting

Airbourne Added to AOL Radio: Hard Rock

That's right, our very own Australian rockers are now playing on AOL Radio's Hard Rock station!

Week of 2/4 Top Ten

10. 3 Inches Of Blood appear on FearNet, Comcast's horror on-demand video channel.

9. TUNE IN TO THE PREMIERE EPISODE OF TALKING METAL.....On Friday, 2/29 at midnight make sure you tune in to FUSE. Interviews we filmed with Killswitch Engage, DevilDriver and Airbourne will all be in the premiere episode of Talking Metal! It will repeat the following Friday @ 12:30am.

8. The artwork for the new Theory of a Deadman album, SCARS & SOUVENIRS, has been posted everywhere online! Check it out here (attached).

7. Airbourne secures new licenses with "Runnin' Wild" to be featured in NASCAR 2009 and "Too Much, Too Young, Too Fast" will be featured in film Lost Boys 2.

6. De Novo Dahl's licensing streak continues with "Shout" being included in the SCI-FI Channel's new commercial for their hot Friday night line-up including Battlestar Galactica, Dr. Who and more. The commercial will run for 13 weeks and the song and band name are prominently chyroned throughout the spot as well. Check out the clash of De Novo and Dr. Who here: http://www.youtube.com/watch?v=mbkdUfiqmZM&eurl
Don't forget to hear "Shout" in the premiere of VH1's new comedy Free Radio - Friday night at 9:30 PM.

5. Cradle Of Filth's Harder Faster Darker: Thornography Deluxe MVI is in stores this week. Check out a remix that guitarist Paul Allender did of "Under Huntress Moon" using the U-Myx program on the MVI (Music Video Interactive) at Cradleoffilth.com just scroll down and click on the U-Myx logo.

4. The legendary Max and Iggor Cavalera spent the week in NYC doing press and promo for the upcoming Cavalera Conspiracy release. While in town they completed a cover shoot and interview for Metal Edge, photoshoots and interviews for features in Revolver, Metal Maniacs, Hails & Horns, Drum! Magazine and Guitar World, visited Sirius' Hard Attack and recorded video content for Headbangers Ball and Hot Topic as well as RR.com.

3. DragonForce "Through The Fire And Flames" single review in Billboard!

"Imagine a band running a power-prog-themed amusement park with speed metal rollercoasters that do loops and hairpin turns at 150 mph."

2. Roadrunner Records, Nickelback, WEA Corp and Warner Chappell presented almost $600,000 in charitable donations to Amnesty International and International Children's Awareness Canada last Friday February 1, the one year anniversary of the start of the charity campaign. The donation was collected from proceeds of the sale of the smash "If Everyone Cared" digital single and video.

And the #1 HIT for Roadrunner Records for the week ending February 8th, 2008 is....

1. ROADRUNNER HAS THE #1 & #2 RECORDS ON THE BILLBOARD HEATSEEKERS CHART WITH AIRBOURNE DEBUTING AT #1 WITH 7,018 SCANNED AND DRAGONFORCE AT #2 WITH 4,446 SCANNED!

Airbourne, Theory and MLB

I have just pitched a video interview and acoustic performance to Major League Baseball for Theory and Airbourne. These would be featured on MLB.com and possibly in stadium jumbotrons. MLB.com gets roughly like 10MM unique visitors a month and is looking for a lot of musical content as we approach the opening of the 2008 season.

Fuse - Talking (RR) Metal

On Friday, 2/29 @ midnight (ok, technically 3/1) make sure you tune into FUSE (wherever you will be with beverage in hand).

Interviews we filmed with Killswitch Engage, Devildriver and Airbourne will all be in this episode of Talking Metal!

It will repeat the following Friday @ 12:30am.

Airbourne Submitted to NEW!

Airbourne has been submitted to Clearchannel's NEW! program as well as AOL's home page. Will have more info later in the week.

Airbourne Free Track of the Week at Wal-Mart

We have great placement on their MP3 store at:
http://downloads.walmart.com/swap

as well as placement on their Music homepage at:
http://www.walmart.com/catalog/catalog.gsp?cat=4104&fromPageCatId=10

Airbourne Mentioned on MSN Music

Airbourne received a short paragraph at MSN Music. Click here to take a look.

Airbourne Featured on QuickTime Guide

Apple's QuickTime guide is now featuring Airbourne's video for "Too Much, Too Young, Too Fast." Click here to check it out.

Site Updates This Week

Roadrunner's web site was updated slightly late this week.

Home Page: Now featuring all the Best Ofs and Cradle of Filth.
Artists Page: A nice, fat shoutout to Airbourne and "Runnin' Wild"
In The Pit: As noted earlier, this has been updated.
Music Page: Get a Free MP3 of Cradle's "Devil in the Metal"
Video Page: Check out the last in-studio blog from The Parlor Mob
Free Shit: Get your Nickelback fix on and grab an autographed Aibourne booklet.

We're testing out an online version of our Weekly Web Schedule spreadsheet here. If you do not already have access and would like it, please let Jeremy know. This spreadsheet is the basis for our web site updates each week.web

Airbourne Rock's the Deuce

Airbourne's "TMTYTF" was added into the online page for MTV2's YOU ROCK THE DEUCE.

MTV2 want to gauge the response of the band at this site with their "YRTD" viewers. How much is the video watched? Any feedback on the feedback page?, etc. Within the next 2-3 weeks YOU ROCK THE DEUCE will become a strictly voter based show. So the videos that get the most views/action will get on the air.

YOU ROCK THE DEUCE now airs M - F 11am EST.

In the past, MTV2 would program the show with what they felt deserved a shot internally. Now it seems, the audience will choosing what gets on the this specific show. Good stuff for RR!

Blabbermouth on Airbourne (9)

Blabbermouth.net has an excellent review of Airbourne's "Runnin' Wild" up.

Click here to read.


"Color me blown away. "Runnin' Wild" from Australia's AIRBOURNE is the best pure hard rock album I've heard in years. Brothers Joel (vocals/lead guitar) and Ryan O'Keeffe (drums), along with David Roads (guitar) and Justin Street (bass), have written an unequivocally classic rock album with fist-pumping jams galore. When one hears the number of youngsters attempting to be retro cool by incorporating classic rock elements and falling flat on their faces doing so, it is heartening to hear an act like AIRBOURNE do it so well and so right."

Video Adds to Joost This Week

Joost is a client-based (meaning it's an application like Internet Explorer or Outlook) video service offering high-quality streaming. Check out our video adds this week:

Airbourne - Too Much, Too Young, Too Fast
Theory Of A Deadman - No Surprise
Theory Of A Deadman - Santa Monica
Sepultura - Roots Bloody Roots
Obituary - Insane
Spineshank - New Disease
Obituary - The End Complete (Reissue)
Sepultura - Territory
Sepultura - Refuse/Resist
Sepultura - Inner Self (Reissue)

Airbourne - FUSE

Airbourne's "TMTYTF" has been added into Fuse's OVEN FRESH starting next week and will also be put into their new METAL COUNTDOWN show (Air dates TBA)

Airbourne and MySpace Records

Suzi secured this nice placement for Airbourne on the MySpace music page. The ad links through to their page on the site.

Awesome Airbourne E-Card...widget.....embeddable code thingy!

Spread the word to all of your contacts: www.roadrun.com/airbourne