When we launch our new email program, fans will still go to our site or artist sites to sign up for the email list. The fan then receives an email asking them to confirm that they wished to subscribe. At some point from here we will ask them to enter additional info.
We would like to offer the incentive(s) to do so at that time.
I thought we could offer a 15-25% discount at a retail partner for filling in the extra information. We're already working on that idea with the Sales department, but I would welcome additional incentive ideas from everyone.
It could be physical or digital product, exclusive content, tchotchkes, or anything else that comes to mind.
Fire Away!
