Checking Google Analytics the other day, I noticed that traffic to our RR website enjoyed a MASSIVE spike on Dec 2007 (click here to see PDF report). So big that it required further explanation. So Jeremy hunted around and determined that that was the day we sent out the Roadrunner ‘Top 10s for 2007’.
Why this filled my heart with joy is that it vindicates something I have been saying for ages…and still believe is paramount to all of our web content efforts: THE POWER OF LISTS. People gravitate to them like programmed drones. But for our purposes it means that we need to hunt down, create and purely invent lists pertaining to our artists….ESPECIALLY once we start with the fullscale e-mail blasting. What better subject line to get attention and drive traffic than: “Top 10 onstage disasters by Roadrunner Artists” or something of that ilk….
It would be great if people could help us come up with ideas for such lists, and also work with us to make them a reality. If possible, I would love to have a list go out with every bi-weekly E-Blast. I am also thinking about promoting such lists on the front page of RR's website....but they need to be compelling and inspire people to make the elusive 'click' through to the content......
