Top 10 Marketing Hits 3/14

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TOP 10 MARKETING HITS

Week Ending March 14th, 2008

10. Dream Theater will appear on the cover of the summer issue of Limelight Magazine for their "New York Bands" special.

9. 3 Inches Of Blood's video for "Trial of Champions" is one of the featured videos on MySpace's A Place for Metal this week.

8. Theory of a Deadman shot their first video from Scars & Souvenirs, "So Happy," in Vancouver last week as label mates, Airbourne took over the streets of Los Angeles and shot their second video from their debut, for "Runnin' Wild" that features a cameo appearance by the legendary Lemmy of Motorhead. Both videos will be available mid-March.

7. Megadeth's Dave Mustaine will play with Dave Navarro for an upcoming episode of Dave Navarro's TV show on Mania TV. The footage will also be used for the second season's opening credits.

6. Revolver is running a Cavalera Conspiracy guitar giveaway contest in their April issue, on sale 3/25, with a coinciding online component. Winner receives an autographed ESP guitar signed by the legendary Max and Iggor Cavalera.

5. Airbourne secures new licenses with a 2nd track on NASCAR 2009 ("Too Much, Too Young, Too Fast") and Madden NFL 2009 ("Stand Up For Rock n' Roll"), bringing their song placement in games total to FIFTEEN!

4. Dream Theater's Mike Portnoy jams on Motorhead's "Overkill" with Overkill's Bobby Blitz and Anthrax' Frank Bello on FUSE's Talking Metal. Episodes airs tonight, 3/14.

3. DevilDriver is destroying on their first headlining tour which kicked of two weeks ago. The band recently shot a video for "Clouds Over California" with director Nathan Cox (Airbourne, Linkin Park, System Of A Down). It is due in-house at the beginning of April.

2. Airbourne GameStop promotion will run for the entire month of April with a 1:30 clip airing on the chain's Channel M in over 4,000 locations. The link to their interview clip will be circulated soon.

And The # 1 HIT for Roadrunner Records for the week ending March 14th, 2008 is...

1. Roadrunner Records hosts its first ever label showcase at SxSW tomorrow! The showcase is sponsored by Revolver, Guitar World and Heineken and features Airbourne, The Parlor Mob and De Novo Dahl. Editorial coverage will run in May issues (on sale April) in both magazines. Footage of the live show and b-roll content will appear on Guitar World's DVD, which comes with every issue. Footage and coverage will also run on both magazines' websites for a month following the event. In addition, all three bands will be interviewed by Xbox. The interviews will be spliced with performance footage and air on Xbox Live which has over 10 million subscribers. De Novo Dahl is also taking part in a "Game For Fame" appearance where they will challenge Xbox Live subscribers to a game of Rockband over the internet.

Week of 2/4 Top Ten

10. 3 Inches Of Blood appear on FearNet, Comcast's horror on-demand video channel.

9. TUNE IN TO THE PREMIERE EPISODE OF TALKING METAL.....On Friday, 2/29 at midnight make sure you tune in to FUSE. Interviews we filmed with Killswitch Engage, DevilDriver and Airbourne will all be in the premiere episode of Talking Metal! It will repeat the following Friday @ 12:30am.

8. The artwork for the new Theory of a Deadman album, SCARS & SOUVENIRS, has been posted everywhere online! Check it out here (attached).

7. Airbourne secures new licenses with "Runnin' Wild" to be featured in NASCAR 2009 and "Too Much, Too Young, Too Fast" will be featured in film Lost Boys 2.

6. De Novo Dahl's licensing streak continues with "Shout" being included in the SCI-FI Channel's new commercial for their hot Friday night line-up including Battlestar Galactica, Dr. Who and more. The commercial will run for 13 weeks and the song and band name are prominently chyroned throughout the spot as well. Check out the clash of De Novo and Dr. Who here: http://www.youtube.com/watch?v=mbkdUfiqmZM&eurl
Don't forget to hear "Shout" in the premiere of VH1's new comedy Free Radio - Friday night at 9:30 PM.

5. Cradle Of Filth's Harder Faster Darker: Thornography Deluxe MVI is in stores this week. Check out a remix that guitarist Paul Allender did of "Under Huntress Moon" using the U-Myx program on the MVI (Music Video Interactive) at Cradleoffilth.com just scroll down and click on the U-Myx logo.

4. The legendary Max and Iggor Cavalera spent the week in NYC doing press and promo for the upcoming Cavalera Conspiracy release. While in town they completed a cover shoot and interview for Metal Edge, photoshoots and interviews for features in Revolver, Metal Maniacs, Hails & Horns, Drum! Magazine and Guitar World, visited Sirius' Hard Attack and recorded video content for Headbangers Ball and Hot Topic as well as RR.com.

3. DragonForce "Through The Fire And Flames" single review in Billboard!

"Imagine a band running a power-prog-themed amusement park with speed metal rollercoasters that do loops and hairpin turns at 150 mph."

2. Roadrunner Records, Nickelback, WEA Corp and Warner Chappell presented almost $600,000 in charitable donations to Amnesty International and International Children's Awareness Canada last Friday February 1, the one year anniversary of the start of the charity campaign. The donation was collected from proceeds of the sale of the smash "If Everyone Cared" digital single and video.

And the #1 HIT for Roadrunner Records for the week ending February 8th, 2008 is....

1. ROADRUNNER HAS THE #1 & #2 RECORDS ON THE BILLBOARD HEATSEEKERS CHART WITH AIRBOURNE DEBUTING AT #1 WITH 7,018 SCANNED AND DRAGONFORCE AT #2 WITH 4,446 SCANNED!

Fuse - Talking (RR) Metal

On Friday, 2/29 @ midnight (ok, technically 3/1) make sure you tune into FUSE (wherever you will be with beverage in hand).

Interviews we filmed with Killswitch Engage, Devildriver and Airbourne will all be in this episode of Talking Metal!

It will repeat the following Friday @ 12:30am.

reccenter.com Interviews DevilDriver

www.reccenter.com, a hipster-leaning social networking site has posted a video interview with DevilDriver. The site receives approximately 5,000 unique visitors a month.

Click here to watch.

DevilDriver Interview at ARTISTdirect

ARTISTdirect is currently featuring an interview with Dez Fafara of DevilDriver on their home page, www.artistdirect.com. The interview was conducted this past December in California while the band toured with Killswitch Engage.

Click here to watch.