When we launch our new email program, fans will still go to our site or artist sites to sign up for the email list. The fan then receives an email asking them to confirm that they wished to subscribe. At some point from here we will ask them to enter additional info.
We would like to offer the incentive(s) to do so at that time.
I thought we could offer a 15-25% discount at a retail partner for filling in the extra information. We're already working on that idea with the Sales department, but I would welcome additional incentive ideas from everyone.
It could be physical or digital product, exclusive content, tchotchkes, or anything else that comes to mind.
Fire Away!
3 comments:
Personalized signed items from a band
Samplers we create for metal or licensing or other.
Vinyl.
Tickets to shows in town or involved in a meet and greet.
Free Fan Club membership and incentives that go along with membership
Free b -side/rarity download.
Tour Poster w/set list of show they attended.
Their picture on the RR website.
Contests where they can do a podcast or interview with one of our bands -supervised by a RR employee- at one of our shows.
An iPod loaded with RR music.
An RR CD of their choice.
A grab bag of RR CDs (instead of smashing all those extras in the mailroom)
Early access to clips of new music
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