Friday, January 11, 2008

ROADRUNNER ARTISTS' NAMM APPEARANCES

Thats right, the best of the best will be making appearances at NAMM. See the times below. More to come so keep checking back for updates!

DRAGONFORCE:
Herman Li and Sam Totman Ibanez signature models to debut at the Ibanez booth.

Friday 1/18
3 PM: Ibanez - Herman and Sam

Saturday 1/19
1 PM: Rocktron - Herman
2:30 PM: Peavey - Herman and Sam

TRIVIUM:
Matt Heafy and Corey Beaulieu Dean signature models to debut at Dean booth.

Friday 1/18
11 AM: BC Rich - Paolo

1 PM: BC Rich - Paolo

4 PM: Dean - Matt and Corey

4 PM: Ddrum - Travis

Saturday 1/19
11 AM: BC Rich - Paolo

2 PM: Ddrum - Travis

4 PM: Dean - Matt and Corey

BLACK STONE CHERRY:

Friday 1/18
12 PM: EMG Pickups - All

1 PM: Pro-Mark - John Fred

2 PM: Peavy - All

11 PM: Performance at 2008 Wimbas concert at the Liquid Lounge

Saturday 1/19
2 PM: Ludwig Drums - John Fred

2 PM: Spectraflex Cables - Ben, Chris and Jon

TBA: Zildijan - John Fred and Carvin - Jon and Chris

STONE SOUR:
Josh Rand signature Peavy JR Special to Debut at Peavy booth

Friday, 1/18
1 PM: Peavy - Josh

Saturday, 1/19
11 AM: Peavy - Josh

SLIPKNOT:

Friday, 1/18
4PM: Ibanez - Mick

Saturday, 1/19
1 PM: Peavy - Paul
3 PM:Ovation - Mick
4 PM - Ibanez - Paul
4:30 PM: D'Addario - Mick

Sunday, 1/20
3 PM: Seymour Duncan - Mick

Top 10 Marketing Hits


10. Within Temptation and imeem.com created an artist playlist where the band was interviewed about each of their favorite songs. imeem created an embeddable widget for it here. The list will be featured on the main page of imeem.com starting the 21st.

9. Roadrunner Records proudly launches The Scrap Yard.
The Scrap Yard is our one-stop location to keep track of and comment on our digital and mobile marketing. Check it daily for up-to-the-minute news of what's going on, or subscribe to the RSS feed to have the news come to you right away!

8. Megadeth announces the exciting line-up for this year's Gigantour - In Flames, Children of Bodom, Job for a Cowboy and High On Fire. The tour will run from April to May.

7. The Cavalera Conspiracy completed their video for "Sanctuary" and a photoshoot in Paris, France this week...stay tuned!

6. On the heels of being named the #1 record of 2007 in numerous UK publications (Kerrang!, Rocksound, Daily Record) Biffy Clyro's Puzzle gets nominated for a ShortList Award (the US equivalent of the UK Mercury Prize). Other nominated albums include Against Me!, Fiest, Arcade Fire, MIA and more. The nominees and winners are chosen by critics, industry and artists.

5. Airbourne will be featured in Spin's 'New Noise' segment in the March issue. The band will complete a photoshoot in Adelaide, Australia today.

4. Nickelback's "Rockstar" comes in at #100 on Rolling Stone's '100 Best Songs Of 2007.'
"One of the best, funniest songs on the radio." - Rolling Stone

3. Theory Of A Deadman complete a stellar photoshoot with Eric Estrada in Los Angeles. See attached image!

2. Airbourne's "Stand Up For Rock n' Roll" will be the official theme song of the WWE's Royal Rumble! The event takes place at Madison Square Garden on 1/27 and will air on Pay-Per-View. The band is also recording the theme song for WWE Superstar Ken Kennedy. Joel recently spoke to WWE.com about the new album, upcoming tour, the band's love of wrestling and what's in store for 2008. The interview will run week of 1/14.

And the #1 HIT for Roadrunner Records for the week ending 1/11 is...

1. DragonForce's "Through The Fire And Flames" debuts at #84 on Billboard's Hot 100 chart! DragonForce continue to tear up digital sales with over 32,000 tracks sold this week and over 145,000 since Guitar Hero 3's release. The track is the #1 requested song at Q101 in Chicago and was added to KOMP in Vegas and KHTQ in Spokane.

Upcoming Windows Media Guide Promotions

Windows Media will feature several of our bands in upcoming weeks on both the Rock Grab Bag and the music page. Schedule is as follows:

Airbourne on Main Music Page and Home Page on week of release starting 1/29.
Biffy Clyro goes live next week on 1/15 on the Main Music Page.
Nightwish goes live on the Main Music Page on 1/22.
Still Remains will debut on the Main Music Page on 1/29.

The Windows Media Guide is tied into the windows media player and is accessible through both the player and the web.

Wednesday, January 9, 2008

Facebook - Airbourne - Part Deux (is that latin for two???)

The Airbourne Facebook ad campaign went live today - with a revised banner and a few changes to the ad copy. Here is what the new ad looks like:



and we have got the following text beneath the flyer:

Genuine Fist-Pumping, Sweat-Soaked Rock n' Roll. Free taste now at Roadrunner Records.com.
I expect we should start seeing these buttons appear on people's Facebook profiles from tomorrow morning. Will keep you all posted on the results!

Airbourne - Runnin' Wild Review Featured on ARTISTdirect.com


ARTISTdirect.com is featuring a review of Airbourne on their home page. Check it out at left or click here.

Read the great review here
.

Tuesday, January 8, 2008

Within Temptation Featured Artist Playlist on 1/21

Last month the folks at imeem interviewed our very own Within Temptation about a bunch of their favourite songs. The interview has been combined with a playlist of those songs here and will be the featured playlist starting on January 21st.

As you can see, the playlist can be embedded on a web page, MySpace, Facebook and other social networking sites. imeem bills itself as "the top referrer to iTunes." Their tracks include direct paths-to-purchase on iTunes.